What I'm building
In Motion.
The rooms I'm building in — across homes, software, beauty, food, wellness and stories. Each at a different stage; here's where every one actually stands.
Operating
Live
OperatingDidi Beauty Co.
Founder
An operating cosmetics brand built for melanin-rich skin and hot, humid climates — retailing across Nigeria and expanding into the United States.
OperatingDomot
Co-founder
Software for builders and property managers who want their operations to run themselves.
OperatingDemity
Co-operator
Homebuilding across Dallas — operating and profitable, built capital-first with an investor partner.
OperatingHani Living
Founder · "honey"
A residential design standard, not just a builder. No plan gets built until it's been checked for proportion, experience, symmetry, functionality and resale value. Homes, held to a higher standard.
OperatingThe Restless Founder
Founder
A daily build-in-public journal — one honest dispatch a day from inside the build. You're reading it.
Building
In motion
BuildingShop Fest USA
Strategist
A curated shopping pop-up in Plano, Texas — a real market, not a flea market.
BuildingKERA
Founder · kera.co
A skin & scalp restoration system built from a 400-year-old Ilorin black-soap process — plant-ash alkalinity, shea butter, cocoa-pod ash and palm kernel oil — then standardized with clinical precision. Not a soap brand but skin-environment management: cleanse, treat, restore, protect and renew, for the skin biology the beauty industry was never built for.
BuildingEdit Oil
Founder
A premium infused culinary oil, validated through community tasting labs with a waitlist open — for people who want the feeling of home at the table.
BuildingArdena Agro
Founder & CEO
An agro venture turning biomass into biochar and building blocks — land proposals, government conversations, and a ten-year plan in motion.
In development
Validating
ConceptNoma
Founder
AI memory for the way the world actually speaks — transcripts, summaries, action items, translation and a searchable knowledge library built for accents and code-switching. Beginning with churches in Nigeria.
ConceptWeightless Living
Functional comfort food
A high-fiber, low-carb comfort base that recreates the texture and ritual of West African swallow — amala, eba, fufu — without the metabolic weight. It works three ways: a swallow replacement with soups, a warm breakfast cereal, or a soft meal base. Comfort without heaviness.
ConceptItan House
"itan" means story
Growing up, we gathered in the compound while the elders told us African stories. Itan House is a children's storytelling franchise bottling that magic — its pilot, Ayo: Three Brave Steps, lives under the ITAN Originals banner.
ConceptRÁYA
Concept
A premium women's wellness ecosystem spanning pregnancy, postpartum, strength, hormonal transitions and longevity — serious care for women through every life stage.
ConceptReceiptRail
"Plaid for receipts"
A backend-only digital receipt platform for banks and fintechs. It pulls receipts from merchant APIs and point-of-sale systems, normalizes the formats, links each one to its card transaction and delivers clean data through secure APIs. No consumer app — pure infrastructure for expense tools, chargeback prevention and compliance.
ConceptFilara
E-fulfillment software
A full e-fulfillment API with real fulfillment operations behind it — e-commerce fulfillment, handled end to end for merchants and brands.
A proper ending
Not every build survives
Wound downPickup Bay
Lagos, Nigeria
Locker-based parcel delivery for Lagos. The concept was solid; the entity never got off the ground. It's getting a clean, deliberate wind-down. The honest ones get a proper ending.